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In 2011, iDE set out to improve national sanitation coverage in Cambodia, which had stalled at 29% for the preceding 20 years. Six years later, the Sanitation Marketing Scale-Up program is the largest of its kind globally with a network of sales agents and producers selling over 6,000 toilets per month to rural customers. The program stimulates both demand and supply, effectively building a market for sanitation. The program continues to invest in sales management activities to achieve 100% latrine coverage in the very near future. Having a more hands-on approach means we will achieve this finite goal of complete hygienic sanitation access more quickly and effectively.